Why Links Remain of Vital Importance to SEO Even Today?

Did you recently hire an Top SEO company Toronto to optimize your content marketing goals? Well then you aren’t planning to overlook link building, are you? For your content to outshine and feature at the top of SERP, links are invaluable.

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In short, for a small business, more links into your content will constitute to more traffic and increase the chances of potential customers.

To explain more, take a glance at the following.

Why Links are Quintessential Part and Parcel of SEO?

As mentioned above, links are the gateway ticket to your website being featured on the SERP. So, now you might be thinking,’ I’ll just ask my top SEO company Toronto to go and create thousands of links.’Well, sadly, it doesn’t work that way, for your website to feature high on the SERP, Google will only recognize high profile links from websites which are popular.

Now, to explain this concept let’s take the example of an top SEO company Toronto. The most popular company will naturally garner your more traffic and provide better ROI right? In the same manner, the more authentic links your website has, the more popular it becomes to Google. So, let’s say Amazon is a popular website, and Amazon has linked one of their links to your page, this will undoubtedly help bolster your website traffic.

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Well, now that you understood the importance of link in SEO, there’s another tricky situation left to analyze.

How to Understand Which Links Are Relevant?

Loads of factors contribute to deciphering the importance of links; however, this blog has illustrated few pointers that will help you figure out valuable links.

Let’s Get Started:

  1. Relevance

Relevance is vital when it comes to authentic linking. Let’s say you deal with books, then getting a link back from Goodreads, will do your website more profit than getting a link back from an ice-cream page. Moreover, say you’re based in Texas so getting links from Texas will help your page become more authentic to Google crawlers.

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  1. Diversity

When a lot of links from authentic websites find their way to your page, it naturally builds Google’s trust. So, ask your SEO company in Toronto to find out ways to garner a wide assortment of links to your page. Try to opt for various links like bloggers referring to your company, reviews from sites like Google Places, links from local institutions, Website directories etc. this will assure Google that your website is a natural for link profiles and it is less likely to be red flagged.

  1. Authority and Trust

Try to opt for gathering links from trusted websites. By trusted websites, it means sites which are already ranking high on Google’s SERP. For example, your top SEO company Toronto may suggest getting links from.GOV and.EDU domains as these are authorized and reliable. Links from such websites will undoubtedly build Google’s trust and it’ll offer you a high rank on SERP.

Well, now that you know the trick to getting authentic links, hurry, plan your SEO link building regime today and help your website rule the SERP.